I've been in the industry since the early '90s advising and developing brands, as a designer, web developer, writer, and brand strategist. And one thing that has remained true is that I am sick and tired of seeing great companies being bypassed or treated as commodities and competing on price because they have overlooked the importance of maintaining and building their brand.
Brand Advisor
Branding & Beyond
Topics covered by Tracy
Talks covered by this expert
23
The Super Secret Sexy Sales Weapon That You Are Overlooking (AIA Course #ASF20-07 / 1 AIA LU CE Hour)
About this Expert
Tracy and her team help firms in the B2B construction trade look and sound credible, online and off, so they can attract more clients, sell faster, and close higher-profit deals by focusing on their brand messaging and supporting their team with sales tools that don’t suck.
She is a firm believer that companies that do great work deserve to have a robust and trustworthy brand with a distinct visual identity, messaging that differentiates the firm and have a credibility-boosting website.
She has been in the industry since the early ’90s, and is sick and tired of great companies being treated as commodities and competing on price because they have overlooked the importance of maintaining and building their brand.
Remember, if you confuse, you lose.
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