Tracy O'Shaughnessey

The Super Secret Sexy Sales Weapon That You Are Overlooking (AIA Course #ASF20-07 / 1 AIA LU CE Hour)

A Talk by Tracy O'Shaughnessey (Presenter) (Brand Advisor, Branding & Beyond)

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About this Talk

There is a sales weapon out there, that is incredibly powerful. When used well, it will dramatically increase your sales opportunities and fine-tune the type of clients you attract.

AIA Continuing Education details:

AIA CES Course Number: ASF20-07 / 1 AIA LU CE Hour

Learning Objectives:

• Attendees will learn about a hidden part of the selection process that is critical to being invited to the table if done well, and to be bypassed if not

• Attendees will learn how to evaluate if they are sabotaging their own business before they even know a project exists

• Attendees will learn where to start and what to focus on to improve their odds

• Attendees will learn what it means to have sales tools that don’t suck

• Attendees will learn how to think from the client-to-be’s point of view

• Attendees will learn the importance of branding vs. blanding

CEU credit, you must complete a 10 question quiz about this session at

The AIA Continuing Education Provider is Architect Marketing Institute, Provider Number 40119272.

For any questions or for more information related to continuing education, please contact [email protected]

About The Expert

Say hello to your Expert for this Talk.

Tracy O'Shaughnessey (Presenter)

Tracy O'Shaughnessey (Presenter)

Brand Advisor, Branding & Beyond

I've been in the industry since the early '90s advising and developing brands, as a designer, web developer, writer, and brand strategist. And one thing that has remained true is that I am sick and tired of seeing great companies being bypassed or treated as commodities and competing on price because they have overlooked the importance of maintaining and building their brand.

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Brand Communication Assessment


Topics Covered


Business Development

Business Strategy