ego VS empathy: How the Stories You Tell are Making You a Commodity (AIA Course #ASF20-08 / 1 AIA LU CE Hour)

A talk by Jeff Echols (Presenter, & Panelist)
Chief Strategy Officer, echoEngagement

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Jeff is giving away the following

Get an exclusive live 1-hour LIVE session for your team with Jeff Echols ($1,100 value). Ditch the ego and develop the radical empathy that will help you build a powerful brand that attracts the clients you love, with the projects you want, and the fees you deserve.

To be in with a chance to win this, simply register for their talk by clicking the button at the top of this page

About this talk

In a time where public health concerns, political unrest, and racial strife are suddenly top of mind and the most robust economy in history has come to a crashing stop, many architects are concerned about less work being available and more competition for that work.

How will you reach the clients that have the work and set yourself apart from your competition?

The answer to that question lies somewhere between ego and empathy because the words you use and the stories you tell will make or break your ability to not only survive the COVID-19 recession but to capitalize on the greatest opportunity architects have faced in a generation.

AIA Continuing Education details:

AIA CES Course Number: ASF20-08 / 1 AIA LU CE Hour

Learning Objectives:

• After attending this session, participants will be able to apply elements of neuroscience to effective communication with prospective clients.

• After attending this session, participants will be able to explain how changes in their communication style will impact their ability to win work.

• After attending this session, participants will be able to examine their client's 'new normal' condition and look for new opportunities.

• After attending this session, participants will be able to employ a new mindset structure for communicating the value of their services rather than commoditized offerings.

CEU credit, you must complete a 10 question quiz about this session at

The AIA Continuing Education Provider is Architect Marketing Institute, Provider Number 40119272.

For any questions or for more information related to continuing education, please contact

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Talk to Jeff

Schedule 15 minutes with Jeff to talk about how you can use empathy to change the trajectory of your firm.

Please note, you need to register as an attendee before you can access this freebie.

Jeff Echols (Presenter, & Panelist)

I'm on a mission to change the way architects do business by helping them communicate Empathy (not ego) so clients and employees see Value (not commodity).

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