Jeff Echols Bryon McCartney Eric Bobrow Mark R. LePage Sara Kolata

Panel: Is Content Marketing Worth Your Time? (AIA Course #ASF20-03-R / 1 AIA LU CE Hour)

A Talk by Bryon McCartney (Event Organizer, Presenter, & Panelist) , Eric Bobrow (Panelist) , Jeff Echols (Presenter, & Panelist) , Sara Kolata (Panel Moderator) and Mark R. LePage (Panelist)

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About this Talk

Blogs, Podcasts, and Video are great ways to reach audiences, but are they worth your time and effort?

Our panelists will explore this question and provide their own experiences and insights, sharing what has worked for them and answering your top questions about content marketing.

If you are thinking of starting a blog, podcast, or using video for your practice, this panel will provide you clear answers to your top questions.

Be sure to register today!

AIA Continuing Education details:

AIA CES Course Number: ASF20-03-R / 1 AIA LU CE Hour

Learning Objectives:

• Attendees will gain a better understanding of content marketing

• Attendees will learn how blogs, podcasts and video are being used to help architects connect with relevant audience

• Attendees will gain an understanding of the time and resources needed to support content marketing strategies

• Attendees will learn what questions to ask when planning a content marketing strategy for their firm

CEU credit, you must complete a 10 question quiz about this session at

The AIA Continuing Education Provider is Architect Marketing Institute, Provider Number 40119272.

For any questions or for more information related to continuing education, please contact

About The Experts

Say hello to your Experts for this Talk.

Bryon McCartney (Event Organizer, Presenter, & Panelist)

Bryon McCartney (Event Organizer, Presenter, & Panelist)

Chief Creative Strategist, Archmark | Architect Branding & Marketing

I help architecture firms use strategic branding, digital marketing, and online networking to increase their visibility, and grow their authority and influence, so they can attract, find and connect with better clients and projects.

Eric Bobrow (Panelist)

Eric Bobrow (Panelist)

Architect Marketing and Technology Consultant, Architect Marketing Institute

Co-Founder of the Architect Marketing Institute. Award-winning Archicad reseller and trainer, creator of multiple courses and programs. YouTube channel with over 30,000 subscribers and 4 million views.

Jeff Echols (Presenter, & Panelist)

Jeff Echols (Presenter, & Panelist)

Chief Strategy Officer, echoEngagement

I'm on a mission to change the way architects do business by helping them communicate Empathy (not ego) so clients and employees see Value (not commodity).

Sara Kolata (Panel Moderator)

Sara Kolata (Panel Moderator)

Architect and Digital Strategist, Sara Kolata

Mark R. LePage (Panelist)

Mark R. LePage (Panelist)

CEO, EntreArchitect and Gābl Media

An entrepreneur architect dedicated to building a better world.

Exclusive Offers

Register for this Talk to unlock these exclusive offers.

Free Architect Marketing "crash course" webinar (AIA accredited for continuing education)


Topics Covered




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