How to Make Your Social Media Account Catch the Eye of Potential Clients (AIA Course #ASF20-05 / 1 AIA LU CE Hour)

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About this talk

Social media can be a great platform to promote your practice and attract your ideal clients, but it can also be a massive time sink if you don't approach it strategically. In this practical session, you'll learn plenty of quick tricks to help you gain more traction on your social media accounts.

Architects are well placed to leverage social media for marketing purposes. From research for new products and design methodologies to pulling together materials pallets to photos from site visits, all of this is 'content'. And you're already creating it every day: it just needs to be re-framed for your social media audience! While it may seem humdrum to you, I guarantee there are potential clients out there who are hungry for a sneak peek into what you do and showing them is a surefire way to build the trust they need to take the next step.

  • Discover which platforms to focus your efforts on in order to attract your ideal clients
  • Learn about the types of content your ideal client will love and how to maximise its effectiveness
  • And avoid the common mistake most architects make when it comes to social media

By the end of the class, you'll have the tools to create your own social media strategy and be ready to start posting the content you already have more easily and effectively to attract more (and better) clients.

AIA CES Course Number: ASF20-05 / 1 AIA LU CE Hour

Learning Objectives:

• Attendees will learn how to use social media to market and promote their business

• Attendees will learn what content is best to post to and how to maximise its effectiveness

• Attendees will learn how to focus their efforts on the social media platforms most likely to attract their ideal clients

• Attendees will learn what everyday activities translate into social media gold for potential clients and how to capture and publish it to social media easily and efficiently

CEU credit, you must complete a 10 question quiz about this session at

The AIA Continuing Education Provider is Architect Marketing Institute, Provider Number 40119272.

For any questions or for more information related to continuing education, please contact

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Brodie Norris (Presenter)

After writing about more than 1000 projects, Brodie is well-placed to help you tell the story of your architecture in an engaging and enlightening way.

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